Alankar Jewellers, Udaipur · 3 min read
Every year brings its own jewellery story. Some trends come and go within a season. Others quietly change what people wear every day. Looking back at 2025 from our counter in Udaipur, a few looks stood out, and most of them are still going strong.
Bold, textured gold chains were the surprise hit of the year. Worn alone over a plain kurta or shirt, they made a statement without needing stones. Rope, curb and paperclip links were the most asked for. If you want to try this look, a mid-weight chain in 22kt gold is a good place to start. You will find options in our gold jewellery collection.
At the other end of the scale, fine diamond jewellery for daily wear kept growing: single-stone pendants, small hoops and slim bands. People wanted something they could wear to work and forget they had on. Our diamond jewellery page has plenty in this style.
Emeralds, rubies and sapphires returned in a big way, often set with small diamonds in gold. Green was the colour of the year for many customers, partly because it works so well with both Indian and western outfits.
Instead of one large necklace, many people layered two or three fine chains of different lengths. It is an easy look to build over time. Buy one chain now and add another later.
The biggest change was in attitude. More customers wanted jewellery they would actually wear, not pieces that sit in a locker until the next wedding. Lightweight gold, small diamonds and simple designs made up a larger share of purchases than in previous years.
Traditional Rajasthani craft found a younger audience. Polki, kundan and temple designs were reworked into lighter earrings and pendants that could be worn outside weddings. Antique finishes, rather than very bright polish, were the preferred look.
Initials, birthstones and small custom touches were popular gifts, especially for anniversaries and births. A piece that carries a name or a date tends to be kept for life.
Wearing yellow and white gold together, once thought of as a mistake, became completely normal. Stacked rings and bracelets in two tones were especially popular with younger buyers.
Pearls moved away from the classic single strand. They appeared as small drops on gold hoops, as accents in polki necklaces, and mixed with coloured beads in layered sets. They soften heavier gold pieces and work well for day functions.
Men’s jewellery grew steadily: gold chains, kadas, signet rings and, for weddings, kalgis and layered malas. Simple, solid designs in 22kt gold were the most popular.
Looking at what customers are asking for this year, three of these trends have clearly stayed. Everyday diamonds keep growing, layering has become a normal way to wear chains, and lighter heritage pieces are now part of most wardrobes. Chunky chains have softened into mid-weight designs, and coloured stones are being chosen more carefully, usually as a single accent rather than a full set.
Trends are fun, but jewellery is a long-term purchase. The looks from 2025 that we expect to last are the everyday ones: fine diamond pieces, layered chains and lighter heritage designs. Chunky chains and bright coloured stones are great if you love them, but choose a weight and design you will still enjoy in five years.
Whatever you choose, the basics do not change. Check the BIS hallmark and HUID on gold, ask for certificates for diamonds, and make sure the bill is clear. If you would like to see these styles in person, visit our showroom in Hajareshwar Colony, Udaipur.
Visit Alankar Jewellers, Udaipur
See our gold, diamond, polki and kundan collections in person at 8th Street, Hajareshwar Colony. Open Mon–Sat 11 am – 8:30 pm, Sun 11 am – 7 pm.